The purpose of this paper is to analyze the tourism strategy
of Nepalese government and attempts to examine the prospects and
potentiality of tourism in Nepal. The main aim of this work is to focus
the purpose of visitors in the country, their mode of arrival, period
of stay and development of hotel industry. Furthermore, this study
traces holiday pleasure trips as well as mountaineering and
trekking has been the dominant part of a tourist arrival in
the country from the beginnings. Today tourism has become a
major enterprise in Nepal. It is an economic backbone of the
country and has been priority wise placed at the fourth position in the
Ninth Five Year Development Plan (1997-2002) (Kakshapati, 2001:
pp.18-19). Thus, the promotion of tourism in the true sense
started more or less only after 1950. Prior to 1950, we don’t find any
plan, policy regarding tourism in Nepal. Nepal Tourism Marketing
Strategy (1976-81), is a study done by Joseph-Edward Susnik of
Yugoslavia. Government of Nepal, Ministry of Tourism secured the
services of Marketing .
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