Beauty with a Purpose was created by Julia Morley in 1972. Hundreds of
millions of pounds have been raised[citation needed] and donated to
local and international organisations to aid disadvantaged children the
world over.
Variety, the Children’s Charity, for example, has been closely
associated with Beauty with a Purpose for many years. When Simon Cowell
was honoured with the 2010 Humanitarian Award at the Variety World
Conference in Hollywood, he remarked that it was Julia Morley who should
be collecting the award in his place, for her work as a humanitarian
through Beauty with a Purpose.[5]
Other causes to have benefited from Beauty with a Purpose include the
funding for cleft palate teams in South America, Sri Lanka and Russia,
three fundraising tours to support abandoned and neglected children in
Vietnam, long-term support for Operation Hunger and the Nelson Mandela
Foundation in Africa, and teaming up with Jackie Chan and the Chinese
Red Cross in bringing financial aid to those most seriously affected by
the Asian tsunami.
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